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    Dale’s Books

    Dale Best

    • Gems for the Day (Daily Devotions)
      Gems for the Day (Daily Devotions)
      by Dale Best
    • Living the Bible: Stepping through the Gospels (Volume 4)
      Living the Bible: Stepping through the Gospels (Volume 4)
      by Dale Best
    • Every Day With A King: Daily Devotions With King David
      Every Day With A King: Daily Devotions With King David
      by Dale Best
    • Easy Lessons for Successful Living (Volume 3)
      Easy Lessons for Successful Living (Volume 3)
      by Dale Best
    • Every Day with a King (Christian Devotions)
      Every Day with a King (Christian Devotions)
      by Dale Best
    • Living with the Bible: Stepping through the Gospels
      Living with the Bible: Stepping through the Gospels
      by Dale Best
    • Easy Lessons for Successful Living
      Easy Lessons for Successful Living
      by Dale E. Best
    « Integrity | Main | Optimism »
    12:00AM

    Sell The Product (revised)

    Mary Kay Ash of Mary Kay Cosmetics says to sell a product one needs to “create a need for the product” To achieve this need, George Washington Carver created over three hundred uses for his product, the lowly peanut.

    Advertising the product by listing the ingredients seldom appeals to people’s desire to purchase. The advertising world uses touch, feel, taste, new look, sight and sound to sell. Valasic sells barrels of pickles by the sound of the crunch of a dill pickle.

    Customers ask, “What will this product do for me?” Subconsciously they yell, “Fill my need!” In the course of answering these questions, use showmanship. Politeness and courtesy are integral parts of our presentation. Improvement on the sales pitch can be made through evaluation.

    Another invisible attitude the customer wears is, “Make me feel important.” So treating everyone with respect, not condensation will fill the bill.

    For initial sales and repeat business, remember we never get a second chance to make a first impression for ourselves or our product.

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