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    Dale’s Books

    Dale Best

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      by Dale E. Best
    « Guard Our Thoughts | Main | Problems »
    12:00AM

    Plateaus Come

    Usually there is growth in the first couple of years of business. Often we invest too heavily into machinery using money needed for advertising or purchasing raw material. At this third or fourth year, we need to continue using our cheap machinery or antiquated vehicle.

    To elevate sales, we need to move into new and uncharted territory of new customers. This calls for an outlay of cash. Zig Ziglar tells of an old-fashioned pump. Like the pump, the project needs to be primed. We can’t say give me more customers and I’ll lay out cash. We can’t ask for results before we do something. There is no fire without wood first, no grades without studying, and no harvest without planting. The jump start is similar to pouring water down the throat of the pump to wet the leathers. Then the suction starts or sales pick up.

    Then work the territory, even if everyone says there are not sales in that territory. Don’t give up! If we quit, we may have to start all over. Keep working the territory! The deeper the well, the sweeter the water is. Likewise, the harder we work or the more effort the sweeter the success. The more effort expended the more satisfaction.

    When the plateau in sales comes we must get our second wind and invest money and labor to grow to the next step. We’ll be glad we did when the harvest yield is abundant.

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