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    Dale’s Books

    Dale Best

    • Gems for the Day (Daily Devotions)
      Gems for the Day (Daily Devotions)
      by Dale Best
    • Living the Bible: Stepping through the Gospels (Volume 4)
      Living the Bible: Stepping through the Gospels (Volume 4)
      by Dale Best
    • Every Day With A King: Daily Devotions With King David
      Every Day With A King: Daily Devotions With King David
      by Dale Best
    • Easy Lessons for Successful Living (Volume 3)
      Easy Lessons for Successful Living (Volume 3)
      by Dale Best
    • Every Day with a King (Christian Devotions)
      Every Day with a King (Christian Devotions)
      by Dale Best
    • Living with the Bible: Stepping through the Gospels
      Living with the Bible: Stepping through the Gospels
      by Dale Best
    • Easy Lessons for Successful Living
      Easy Lessons for Successful Living
      by Dale E. Best
    « Other Stumbling Blocks to Success | Main | Moving Ahead »
    12:00AM

    Sales and Company Meetings

    Changing a person’s thinking or actions is ultimately important. Just dispensing information won’t work. Quoting statistics won’t alter an employee’s behavior. Changes come about when we do more than giving mental information.

    Change comes when the imagination is engaged. So the speech needs to create a visual mental image. This is at a deeper level than espousing a theory or mental ascent with no accompanying action.

    Appeal to their emotions. Use illustrations that prompt emotions or permit feelings to surface. Another way is to evoke emotions like joy, satisfaction, sympathy or feeling the sensation of other persons like empathy or sympathy.

    The result is the mind decides: I like it; I want that; that would work for me so as of now I will change my methods or my attitude. Even a story where they get emotionally involved opens up part of the brain that decides.

    Have a successful company meeting by involving the emotions as a critical part of the meeting. Keep it simple. Try to answer the audience’s questions before they ask.

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